M Publication Volume 04 Germany
The Making Of "The Lee Ad Campaign" for Germany

Lee Jeans comissioned Kimberly Lloyd to develope an ad campaign for the upcoming M Publication 04 Germany. Two concepts were presented and the proposal "Miss Deutschland's Crown Cleaner" was choosen. The idea is basically to show the main character, the Lee Jeans narator his view of being "Behind the Scenes" of the world's most craziest und thrilling spots you can imagine. Just the simple, humourous and friendly neighbour guy next door poping out at the most interesting occupations and back stage scenarios you can think of.

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Lee Jeans - Behind the Scenes
Miss Deutschland's Crown Cleaner

Thanks to the crew who were a part of the work, actually the real ones behind the scene: Darius Ramazani [photographer], Michael Lloyd [copy writer], Jonas Brandt [male model], Karla Neff [make up], Lena Hoffmann [styling], VivaStyle [agency], Barbara, Birgit, Kim [assistants to the photographer]. Special thanks to PFFlyers for sending in the hottest sneakers for the Lee ad.



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Lee.com :: Pictures taken on Kyocera M410R